Tensions increased between the two, and as the arguments increased during World War II, they decided to go their separate ways. Adolf founded Adidas, and Rudolf started the company that would later become Puma. Since its early days, Adidas partnered with athletes.
Athletes accept money and wear Adidas apparel and shoes both in their professional and personal lives, which serves as an effective form of advertising for the company.
One of its biggest sponsorship agreements was with Mark Gonzalez. Gonzalez is one of the top skateboarders in the world, and he helped show the world that Adidas supported sports beyond traditional sports like baseball or basketball. Part of its success and popularity comes from the impact it had in the fashion world during the s.
Rappers and hip-hop artists often wore the brands that their favorite players wore. Sponsoring players like Kareem Abdul-Jabbar made Adidas a household name. Artists like Run-DMC later wore those same shoes on the covers of magazines and in music videos, which led to an entire generation of music fans buying Adidas products to look like their favorite musicians.
Most people think of the canvas and leather shoes that musicians wore. These shoes came in white and other colors and featured three stripes in a different color along the sides of the shoes. Originally called Shell Toes, these shoes later became Superstars. Adidas still sells those same shoes today under its Originals line, which also includes designs that offer a twist on this classic look. Adidas considers these designs parts of its lifestyle line of shoes, but it also sells shoes designed for specific sports, including football, basketball, baseball, tennis and soccer.
Adidas also gives you the chance to design your very own customized shoes. The Customize section of the site asks that you pick the style of shoes you want and the gender you are. You then choose the colors that you want for the laces, soles and uppers.
Adidas also lets you personalize your design with the flag of your country, your own name or a slogan that you want printed on the shoes.
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Being original and creative is important to the company, which is why you'll find videos from the Here to Create series online like the Morgan Brian: Here To Create - Adidas. Even if you don't need new shoes, you'll still find plenty of gear you love on the Adidas website. Search for apparel and shoes for sports like football or soccer, or take a look at clothing suitable for everyday wear. You can also shop for exclusive merchandise designed by Stella McCartney from the official site.
Adidas on Facebook : Let others know just how much you love the company when you share or like links on Facebook.
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Adidas also posts status updates regarding new deals and products too. Adidas on YouTube : Adidas wants you to get creative, which is why it offers so many videos on YouTube. Watch videos designed to get you off the couch and out into the world. Adidas on Twitter : Long before Adidas lists new shoe designs on its website, you can see those shoes for yourself on Twitter.
View some of the top designs, learn how you can make custom shoes, find new workout clothing and even learn about upcoming contests and sales. Adidas on Instagram : Seeing the images of real life people wearing Adidas shoes and clothing on Instagram might just help you get motivated to get active too. You can see pictures of people cycling, doing yoga and engaging in other fun activities while wearing Adidas gear.
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